Built for Shopify

Show shoppers only the images of the variant they picked

Shopify puts every photo of a product in one gallery. Rubik assigns your images, videos and 3D models to each option value, so choosing Blue leaves the blue ones on screen and hides the rest. The same values become image or colour swatches in place of the dropdown.

Polène Mini Bag

Colour: Aloe

Pick a colour. Only that colour’s four photos stay in the gallery, which is what a shopper sees on a real product page.

Three things it does on your storefront

Filtered galleries

Each image belongs to an option value. Pick a value and the gallery shows that group only. Videos and 3D models are assigned the same way, and a product with several options shows the media its values have in common.

How variant images work

Swatches on the product page

Replace the variant dropdown with image swatches, colour swatches or pill buttons, mixed across options. Shape, size, spacing and the selected state are set in a visual editor, and everything renders in a shadow root so theme CSS cannot break it.

The swatch guide

Swatches on product cards

Show one product's variant swatches on its card across collection pages, search results and home listings. A click swaps the card image and can update the price and the add to cart link. Off until you switch it on.

Collection page swatches

Three ways to get your images assigned

Pick whichever suits the catalogue. They are alternatives, not steps, and you can mix them product by product.

Hands on

By hand

Drag images onto each option value. Best for a handful of products you care about most.

Automatic

Automatic matching

The matcher reads the product title, the option name and value, the filename, the alt text and the picture itself, then proposes an assignment you can correct.

At scale

Bulk, by gallery order

A variant's first image opens a group and the images after it belong to that variant until the next boundary. Hundreds of products in the background, with no AI calls.

What merchants say

465 reviews on the Shopify App Store, 5.0 out of 5. Every one of them is on the reviews page, nothing filtered out.

“I was having trouble making the swatches show correctly and Zulf was extremely responsive and deep dove into the issue and corrected it for me. It was very refreshing actually getting to the bottom of a problem and sorted so quick. Top quality service would recommend.”
Home Discount Ltd United Kingdom. Read this review on the Shopify App Store
“This is a very good app and is easy to use and manage. In addition, Zulf has been very helpful and responsive throughout the process. He always provides quick responses and excellent support whenever assistance is needed.”
indigo-living-limited Hong Kong SAR. Read this review on the Shopify App Store
“This App works beautifully well. Easy to setup and use. Their support team is very quick in response and solving the issue. Zulf from their support team understood my issue and fixed it quickly which was a very good experiance for me as a user. Thank you”
Athlos India. Read this review on the Shopify App Store
“Easy to use, excellent and fast support by Zulf having a question for individual configurating of Swatch-Stiles.”
Home & Kitchen Germany. Read this review on the Shopify App Store
“Umid me atendió, es muy bueno, la aplicación se puede integrar perfecto con el liquid y el servicio al cliente es buenisimo”
Cosméticos Naturales Ere Perez Mexico. Read this review on the Shopify App Store
“I have had a great experience overall as I couldn't add images and arrange them as we needed without this app. I have used the Rubik help message several times and worked with Turan. He was quick to walk me through where to go and what to do to to get done what I was asking. Thanks again Turan!”
Wyatt & Ash United States. Read this review on the Shopify App Store
“Great app for managing variant images and swatches – super easy to set up and really improves the shopping experience for customers. The AI-based auto-assignment works well and saved me a lot of time. I also want to give a shoutout to Turan from support, who was very helpful and responsive when I had questions. Highly recommend!”
Zovania Germany. Read this review on the Shopify App Store
“Application très utile et pratique ! Un grand merci à Zulf pour sa disponibilité, son aide pour répondre à mes questions et pour la réalisation de mon blocage. Un accompagnement rapide et efficace, merci encore !”
FORUM France. Read this review on the Shopify App Store
“Very happy with how the Paul Taylor Eyewear & Sunglasses products are now displaying. This App is perfect and once everything is set up it works like magic! Extremely happy with the customer service that I received. If you are not happy with how your products are displaying on Shopify the Rubik Variant App will set things straight.”
Paul Taylor Eyewear Australia. Read this review on the Shopify App Store
“Zulf has been exceptional in helping me immediately with my questions and providing great solutions”
SIS THE LABEL Australia. Read this review on the Shopify App Store
“Great app, I needed a little help getting this to work on my theme, Zulf from support was very responsive and got us up and running in just a few minutes”
Dreame United Kingdom. Read this review on the Shopify App Store
“11/10. If every customer support experience were like this, the world would genuinely be a better place. Absolutely outstanding service. Cannot recommend highly enough! Thanks Zulf again”
0925 United Kingdom. Read this review on the Shopify App Store
“Great app to configure the color styles. Turan helped quickly with a little issue and we could fix it immediately. Really friendly support with easy explanations to understand. Thank you!”
SWORTS Germany. Read this review on the Shopify App Store
“I worked with Zulf, he was tremendous, best customer service representative I have ever dealt with. Give this guy a raise or a promotion.”
Maximum Payne Merch United States. Read this review on the Shopify App Store
“works great, easy to use. and when i had a problem their support team (zulf) helped me resolve my issue within 5 minutes! thats awesome support.”
MOCHIVA Germany. Read this review on the Shopify App Store
“excellent support given by Zulf! shout out to you brother! we had an issue with mobile variants not showing up then Zulf came over within 5mins and thadaaa! fixed! 5 stars bro! thank you!”
Hallway Collectives United Arab Emirates. Read this review on the Shopify App Store
“Easy to use App and great Support. Does exactly what we wanted. Zulf helped me quickly and could fix two smaller issues we were facing.”
Sonodrum Germany. Read this review on the Shopify App Store
“Such a great app - works perfectly! And the guys in customer support and development are also brilliant - they reply super quickly and get things sorted asap!”
BAULANE United Kingdom. Read this review on the Shopify App Store

See all 465 reviews

Works with your theme

Integrations ship for more than 350 themes, including the Dawn and Horizon families, Prestige, Impulse, Impact and Focal, next to Shopify's native variant selector and custom ones.

  • Dawn
  • Horizon
  • Prestige
  • Impulse
  • Impact
  • Focal
  • Sense
  • Refresh
  • Craft
  • Studio

Page builders too: EComposer, EcomWize, Foxify, GemPages, Instant, Omnise (formerly Beae), PageFly and Replo.

See every supported theme

Flat pricing, not tied to your Shopify plan

Shopify grants a seven day trial once per shop, and every plan includes a monthly allowance of AI credits.

Free

$0/month

1 product

No time limit

Starter

$25/month

100 products

7 day trial

Premium

$75/month

Unlimited products

7 day trial

Full pricing and what each plan includes

Questions merchants ask first

Can one variant have several images?

Yes. Shopify's own variant image field holds a single picture. Rubik groups as many as you like behind one option value, up to Shopify's limit of 250 media on a product.

Will it slow my product pages down?

The assignment lives in a Shopify metafield and is read by a theme app extension. No request reaches our servers while a shopper browses.

What if a product has colour and size?

Assign images to the option that changes how the product looks, usually colour. A variant then shows the media its values have in common.

Do I have to edit my theme code?

No. The app installs as a theme app extension that you switch on in the theme editor, and it reads the assignment from a product metafield. There is no theme file to edit. Custom themes that need a selector mapped are handled by support.

Can I set up hundreds of products at once?

Yes. The bulk run groups images by the order they already sit in inside your Shopify gallery and works through the catalogue in the background, with no AI calls. An opt-in sends the same run through the automatic matcher instead.

My variant images are not showing.

Check the app embed in the theme editor, that the product is configured, and that the option you assigned images to is the one the theme's selector uses. Full guide

Start with one product, free

The free plan has no time limit. Shopify grants a seven day trial on a paid plan, once per shop.

Install on Shopify