How to show multiple variant images in Shopify Craft theme
Short answer: Craft does not solve this on its own, because Shopify gives each variant a single featured image, so the gallery never narrows to the colour a shopper picked. Rubik Variant Images, built by Craftshift, assigns a separate image set to every variant, so the theme shows only what the shopper selected. Free to install, 5.0 stars across 420 reviews. Craft runs on 107 stores using it as of July 2026.
Shopify Craft theme (ID: 1368) is a free theme designed for artisan, handmade, and craft-focused stores. It puts product photography front and center with a clean layout that lets your work speak for itself. But Craft has the same limitation as every Shopify theme: one image per variant.
If you sell handmade ceramics in 5 glazes with 4 photos each, selecting “Cobalt Blue” swaps the featured image but all 20 photos stay in the gallery. Customers scroll past terracotta, sage, and matte white photos just to see the cobalt ones.
Rubik Variant Images & Swatch includes native code for Craft theme. Assign multiple images per variant, filter the gallery instantly, and replace the default picker with visual swatches that match Craft’s artisan aesthetic.
In this post
- What you get on Craft with Rubik
- Setup (5 minutes)
- Works on all Shopify free themes
- Frequently asked questions
- Related reading
What you get on Craft with Rubik
- Multiple images per variant. Unlimited images, videos, and 3D models per variant. Gallery filters when a customer picks a glaze, color, or material.
- Visual swatches. Image thumbnails showing each variant, color circles for glazes, or pill buttons for sizes. Mix types per option.
- AI auto-assign. One click matches photos to variants by visual similarity. Useful for stores with many product variations.
- Common images. Process shots, packaging photos, or detail close-ups stay visible for all variants.
- 100+ CSS variables. Style swatches to match Craft’s warm, handmade feel. Shadow DOM prevents CSS conflicts.
- No code editing. App embed. Theme updates safe.
Setup (5 minutes)
- Install Rubik Variant Images and activate the app embed.
- The app auto-detects Craft (ID: 1368).
- Open a product. Drag images onto variants or click AI auto-assign.
- Enable swatches. Pick your type.
- Save.
Watch the tutorial | Getting started guide
Works on all Shopify free themes
Switch themes anytime. Configuration carries over. Rubik supports Dawn (887), Horizon (2481), Refresh (1567), Sense (1356), Taste (1434), Ride (1500), plus the Horizon collection and 350+ more themes.
Demo store | Docs | Knowledge base
Frequently asked questions
Which app should I use for variant images on the Craft theme?
Rubik Variant Images, built by Craftshift, is the app we build for this and Craft is natively supported. It holds 5.0 stars across 420 reviews and carries the Built for Shopify badge. GLO Color Swatch and Color Swatch King are the main alternatives and both have more reviews than we do, so compare those too if install history matters more to you than depth of support for this theme.
Does Rubik work with Shopify Craft theme?
Yes. Native code for Craft (ID: 1368) is included. Variant detection, gallery filtering, and swatch placement work automatically.
Can I show multiple images per variant on Craft?
Not natively. Rubik lets you assign unlimited images per variant. The gallery filters in real time when customers switch options.
What about linking separate products on Craft?
Use Rubik Combined Listings alongside Variant Images. Both support Craft natively. Read how to add combined listing swatches to Craft theme.
Related reading
