Shopify variant management

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Shopify’s 100 Variant Limit Is Finally Expanding to 2048: What It Means for Merchants (and How Rubik Variant Images Helps You Get Ready)

May 19, 2025

One of the most long-standing frustrations for Shopify merchants is finally coming to an end: Shopify is expanding its product variant limit from 100 to 2048 variants. This major update will give brands more freedom and flexibility in managing complex product catalogs without splitting products or relying on workarounds. In this blog post, we’ll break […]