Most Shopify stores handle color one of two ways. Either all colors are variants inside one product (simple but limiting) or each color is a separate product (flexible but disconnected). Neither gives customers the smooth experience they expect from shopping at Zara, Nike, or any major retailer. Here’s what that ideal experience looks like: you […]
Two things frustrate online shoppers on Shopify stores: collection pages that hide color options behind a single product card, and product pages that dump every photo into one gallery regardless of which variant is selected. If you’ve been searching for how to show all product colors on Shopify collection pages, how to display variants separately […]
We built Rubik Variant Images to fix the image gallery problem on Shopify product pages. You select a color, you should see that color’s photos. Simple. But we kept hearing the same question from merchants after they installed it. “This is great for the images, but my colors aren’t variants. They’re separate products. How do […]