Primavera is one of the most refined and feature-rich themes available on the Shopify Theme Store in 2025. Developed by Ultra Marina Studios and officially endorsed by Shopify, Primavera is crafted specifically for brands that want to make a bold, luxurious impression while maintaining speed, scalability, and conversion performance. Whether you’re launching a premium fashion […]
In May 2025, Shopify introduced a new design direction with the launch of 10 free themes under a unified theme architecture called the Horizon Framework. At the center of this release is the Horizon theme itself, which is being positioned as the natural successor to Dawn. Dawn has served as the default theme for Shopify […]
Shopify store owners know that product variant swatches – those clickable color circles, image thumbnails, or texture samples – can dramatically improve the shopping experience. Instead of clunky dropdowns, swatches let customers see color, material, or style options at a glance, leading to higher engagement and conversions. In 2025, there’s a rich selection of apps […]
Are you tired of confusing your customers with countless irrelevant product images? Do your customers bounce from your product pages because they’re frustrated by cluttered galleries? You’re not alone! Many Shopify merchants face the challenge of effectively displaying only relevant variant images, ultimately impacting their conversion rates. In this post, we’ll show you exactly how […]
One of the most long-standing frustrations for Shopify merchants is finally coming to an end: Shopify is expanding its product variant limit from 100 to 2048 variants. This major update will give brands more freedom and flexibility in managing complex product catalogs without splitting products or relying on workarounds. In this blog post, we’ll break […]
If you’re running a Shopify store and want to display multiple images for each variant, you’re not alone. Thousands of merchants search for solutions like “Shopify multiple images per variant” or “add multiple images to variants Shopify” every day. By default, Shopify only allows you to assign one image per variant. But what if you […]
