Co-Founder of Rubik Variant Images & Swatch
Most Shopify stores handle color one of two ways. Either all colors are variants inside one product (simple but limiting) or each color is a separate product (flexible but disconnected). Neither gives customers the smooth experience they expect from shopping at Zara, Nike, or any major retailer. Here’s what that ideal experience looks like: you […]
Two things frustrate online shoppers on Shopify stores: collection pages that hide color options behind a single product card, and product pages that dump every photo into one gallery regardless of which variant is selected. If you’ve been searching for how to show all product colors on Shopify collection pages, how to display variants separately […]
We built Rubik Variant Images to fix the image gallery problem on Shopify product pages. You select a color, you should see that color’s photos. Simple. But we kept hearing the same question from merchants after they installed it. “This is great for the images, but my colors aren’t variants. They’re separate products. How do […]
Showing the right images for each product variant is important for boosting conversions and reducing returns. Instead of displaying all product images together, you can show only the images related to the selected variant without writing any code. This is where Rubik Variant Images & Swatch comes in. The app allows you to assign multiple […]
Shopify is one of the most popular e-commerce platforms today, but one of the most common issues merchants face with highly customizable products is the 100 variant limit and the 250 image limit. For example, if you have two or more variant options (such as color + pattern + size) and many possible combinations, the […]
Horizon is Shopify’s newest free theme, released in 2025, part of the Horizon collection. Along with Atelier, Savor, Fabric (and others like Ritual, Vessel, Heritage, Tinker, Pitch, Dwell), these are all Horizon‐type themes. These themes include built-in version image swatches (for product pages and collection pages) without needing to install any app. In this post, […]
Every theme in the Shopify Theme Store has a unique identifier called the Theme Store ID. This ID is different from the theme ID that is specific to your own store. The Theme Store ID remains the same across all stores using the same theme. For example, if your theme is Dawn, its Theme Store […]
Every theme in the Shopify Theme Store has its own unique Theme Store ID. It’s important not to confuse this with the theme ID that is specific to your own store. For example, any theme you install in your store will also have a unique ID assigned to it. That is not the one we […]
In Shopify, products with multiple variants are usually displayed as a single product on collection pages. This means that only the first variant is visible to customers, while other color or style options remain hidden. As a result, your alternative variants may not get the visibility they deserve, which can limit customer engagement and lower […]
Managing multiple similar products separately can be confusing for both you and your customers. In this guide, you’ll learn how to group products into one combined listing with variants on Shopify, making your store easier to manage and improving the shopping experience. On Shopify, you can normally create products with variants directly. For example, if […]
Although Shrine Pro is not officially listed on the Shopify Theme Store, it has become one of the most popular themes among Shopify merchants. One of the most common issues with this theme is the inability to display relevant variant images properly. For example, if your product has 5 color variants and each variant contains […]
By default in Shopify, the first product media you upload becomes the featured image on collection pages and the homepage. The second image is usually shown on hover. In some cases, you may want to change the featured image but avoid displaying it on the product page itself. Since Shopify does not allow you to […]