Primavera is one of the most refined and feature-rich themes available on the Shopify Theme Store in 2025. Developed by Ultra Marina Studios and officially endorsed by Shopify, Primavera is crafted specifically for brands that want to make a bold, luxurious impression while maintaining speed, scalability, and conversion performance. Whether you’re launching a premium fashion […]
Introduction: Shopify’s Horizon Themes Just Got Smarter Shopify’s new Horizon theme family—including Horizon, Pitch, Atelier, and Fabric—brings bold design, faster performance, and full section-based editing to the forefront. These themes are crafted for merchants who care about aesthetics and usability across devices. But even with these visual upgrades, one frustrating issue remains: Shopify still shows […]
As Shopify continues to evolve its storefront experiences, the Horizon theme family, launched as part of the Shopify Summer 2025 Editions, introduces a sleek and modern design system tailored for immersive, fast-loading e-commerce stores. These themes are built for performance, visual storytelling, and scalability—making them a favorite among fashion, lifestyle, home décor, and beauty brands. […]
In May 2025, Shopify introduced a new design direction with the launch of 10 free themes under a unified theme architecture called the Horizon Framework. At the center of this release is the Horizon theme itself, which is being positioned as the natural successor to Dawn. Dawn has served as the default theme for Shopify […]
Displaying multiple images per product variant is essential for a professional, conversion-optimized Shopify store. By showing shoppers only the images relevant to the selected variant (e.g. only the blue variant’s pictures when “Blue” is selected), you create a cleaner, less confusing experience. This clarity helps customers focus on their choice without distractions, which can boost […]
One of the most long-standing frustrations for Shopify merchants is finally coming to an end: Shopify is expanding its product variant limit from 100 to 2048 variants. This major update will give brands more freedom and flexibility in managing complex product catalogs without splitting products or relying on workarounds. In this blog post, we’ll break […]
